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West Africa meets Scandinavia in Roots, a collaborative art project between Swedish skincare brand Melyon and Danish photographer and visual artist Naomi Akvama. Like Melyon’s founder, Akvama’s heritage traces back to Ghana, and Roots beautifully intertwines two distinct yet harmoniously connected expressions of beauty.
The duality of living between two cultures—Scandinavian and West African—is a powerful theme in Akvama’s work. Through her exploration of visual storytelling, she delves deeper into her own identity, asking: “What does it mean to be Ghanaian?” Her artistry, both raw and poetic, connects deeply with the essence of Melyon—honest, personal, and rooted in tradition.
For many with similar backgrounds, skincare is more than a routine—it’s a cherished tradition passed down through generations. This self-care ritual is deeply embedded in West African culture, shaping the core of Melyon’s philosophy. Ingredients like shea butter, baobab oil, and moringa oil—deeply rooted in the land’s natural wealth—are essential across the Melyon collection, preserving these timeless traditions.
